Tuesday, October 21, 2008

On the Origin of Graphics ( by Means of Natural Selection, or the Preservation of Favoured Colors in the Struggle for Nice Lines)

We had the fit and fabric down, what remained was artwork…

Someone talked to someone who talked to someone who knew someone who etc etc, you know how these things go…
To cut a long story short; we found our Minister of Graphics. We had to fly her in from Albion, but we think it was worth it..

We don’t know why she does what she does, how she does it or when she did it.. Actually we’re not completely sure who she is.. We know one thing: We like… (And hope you do to;)

See progress and comments below…

Thanks / ADHD

Monday, October 20, 2008

The last dry out...

Customising is finally finished, the 30 denims can be left for their last dry ready for their new competitive owners...!

Stamp of approval

So the red paint finally dried out over the weekend and today we stamped every pair of ADHD denim's with their individual lot number, both inside and out.

Tuesday, October 14, 2008

No more tears ...

Watching Paint dry....
The red paint is finished and happily drying away

Blood, Sweat and Red Fence Paint ...

Stay Focused !
Having let the white paint dry for quite a few days now it was time to actually brand the back patches.
Each patch is personally hand painted by our guest artist..

Friday, October 10, 2008

Let’s embark on the blue adventure !

ADHD gets personal.....

Each pair of ADHD denims has a hand painted back patch, so no one pair is exactly the same.
The Process takes several days, several layers of paint and many hours of drying to get the desired effect.
You will know these denims when you see them, the ADHD logo is going to be one of a kind ...

Monday, October 6, 2008

Its On !

ADHD Denim hit our office this week.
Japanese purple ear selvedge on a snug-fit 5-pocket classic base dyed with natural Indigos and some added blacks for contrast, weighing approx 14.5 oz on day One. As an affable nod and token of affection all pairs will be Amsterdamned, personalized and will be fitted with some one-off extras.